Goodie Nation | Goodie Hack [Gentrification]: Atlanta x October 2016
gn_events-template,gn_events-template-gn_events,gn_events-template-gn_events-php,single,single-gn_events,postid-16297,page-template,page-template-gn_events-php,ajax_fade,page_not_loaded,,qode-title-hidden,qode-theme-ver-9.1.3,wpb-js-composer js-comp-ver-5.1,vc_responsive




Here’s the deal. Gentrification is happening. Billions of money is being spent. But very little of it goes to established residents, the people they are connected to, those who work in the area, and business owners.  Goodie Hack [Gentrification]: Atlanta x October 2016 is meant to change that. We’re calling all developers, designers, data scientists, product managers, and other techies to join a team and build a Minimum Viable Product (MVP) for one of the ideas generated at our pre-hackathon ideation labs held at Atlanta Tech Village and Morehouse College. This is your chance to help those impacted by gentrification, and possibly win $1,000.

Goodie Hack is Phase II in the Goodie Innovation Tech Incubator for connecting those affected by gentrification to nearby economic opportunities. It’s a mashup of social good, tech, entrepreneurship and highly-skilled people, and, quite possibly, the coolest community service project you’ll ever experience. Register and join our community of changemakers today!

Over 30 ideas for tech tools to connect those impacted by/predicted to be impacted by gentrification to nearby economic opportunities were generated at our Goodie Ideation labs at Atlanta Tech Village (September 10th) and Morehouse College (September 17th).

Each team was tasked with coming up with an idea to help 500,000 people who live, work, or connected to areas impacted by gentrification to nearby economic opportunities (make money, save money, or increase equity) by December 2018. This means the ideas have to be scalable, and can be deployed in multiple cities at once.

Click here to access the best teams/ideas that will be pitched at Goodie Hack


Goodie Hack [Gentrification]: Atlanta x October 2016 will be divided into 3 categories, and each category winner will receive $1,000 to be split among their team. 2nd place teams in each category will win $500.

+ General ($1,000)

+ Workforce Development/Entrepreneurship ($1,000)

+ Real Estate/Housing ($1,000)

And thanks to our sponsor GitHub, the winning teams will receive a complimentary 1 year subscription to private repositories. Even better, all participating hackers will receive a complimentary 1 month subscription to private repositories.

Goodie Hack [Gentrification]: Atlanta x October 2016 will take place at TechSquare Labs.

Address: 859 Spring St NW, Atlanta, GA

Parking: Paid parking is available in the parking deck across the street


Inspired by Google’s X Moonshot Factory, we’ve created Goodie Innovation – a six-month social impact incubator designed to invent and launch big idea technologies that help raise basic need averages of under-served communities up to their respective country’s national average by combining contributions from passionate and committed people, subject-matter experts and skilled professionals. With help from a grant by Google, the Atlanta Q3 + Q4 2016 Cohort is focused on economic development with the goal of producing ten tech startups who have built products to connect people that live/work in areas affected by gentrification to emerging nearby economic opportunities.

At Goodie Nation, we run toward hard problems with a sense of urgency because real people continue to suffer each daily until the problems are solved. We use tech startup entrepreneurship philosophies and methodologies, combined with culturally-relevant tactics, to create change. Like Google X, we aim for 10x impact because suffering is not acceptable to us. And whether you agree with it or not, gentrification is a symptom of income inequality.

Key Details

We specialize in going from “conversation to solution” in a short of time. And more importantly, our sense of urgency comes from the fact that people are suffering until the problems are solved. Under-served communities across the country need you to come up with awesome minimum viable products. To that end, please keep the following in mind:

+ Your objective is to build a Minimum Viable Product of the idea team you decide to join
+ Dress Code: Our focus is impact…not impress people. Dress comfortably.
+ Check-In: It is UBER important that you check-in on time
+ Admission is complimentary.
+ Complimentary food and drinks are provided
+ Bring your own laptops, phone chargers, tablets, etc.
+ Share with your network, and encourage them to attend. Have a voice in the solutions for your community

7:30pm: Check-in + Networking

8pm: Opening Remarks

8:20pm: Idea Pitches

9pm: Team Selection

9:30pm: Team Breakout Sessions

11:30pm: Closing Remarks

9am: Teams Arrive / Breakfast

9:30am: Updates (Team Leaders)

12pm: Lunch

5pm: More Food

8pm: More Food

10:30pm: Closing Remarks

10am: Teams Arrive / Breakfast

10:30am: Updates (Team Leaders)

1pm: Lunch

4pm: Pitch Decks Due & Code Review

4:30pm: Doors Open To Public

5pm: Pitch Competition Begins

7:15pm: Announement of Winners

7:30pm: Goodie Hack Ends

August 1st: Applications to Start a Team Opens

August 4th: Founders’ Therapy: Livin’ Ramen Profitable @ Nex Atlanta

August 16th: Insight Panel: Creating Economically Inclusive Gentrified Areas @ General Assembly

September 9th: Applications Close to Start a Team

September 10th: Goodie Ideation for Professionals @ Atlanta Tech Village

September 17th: Goodie Ideation for College Students @ Morehouse College 

October 8th: Goodie Hack Pitch Preparation

After prototypes for the ideas are built at Goodie Hack, all teams move onto Goodie Marketing (Phase III) November 18th – 20 at TechSquare Labs, where they’ll be joined by creatives and strategists to make the products more attractive for users (logo, landing page, web copy, etc.).

Finally, all teams will present at Demo Day on Thursday, January 12th at The Gathering Spot in front of industry experts, influencers, community leaders, family, and friends.

Goodie Nation is dedicated to providing a harassment-free experience for everyone, regardless of gender, gender identity and expression, sexual orientation, disability, physical appearance, body size, race, or religion. We do not tolerate harassment of conference participants in any form. Participants violating these rules may be expelled from the event at the discretion of the organizers.

+Can I work remote? Short answer is yes. Attend on Friday for team selection, and work out the remote details with your team. If you can’t attend on Friday, you’ll need to work that out with the idea owner in advance.

+Who owns the intellectual property of the ideas? The teams formed at Goodie Ideation (and turned into legal entities) own the intellectual property

+Can I pitch my own idea to be built at Goodie Hack? As part of The Process, all those who pitch ideas are required to attend our design thinking workshop, Goodie Ideation.

+Does Goodie Nation provide funding as part of the program? Nope, but we do provide a ton of complimentary resources. It’s about $10,000 worth of value per team.

+Does Goodie Nation take equity of the for-profits that come out of the program? Nope.

+I’m not in Atlanta. Can I start a team? We require all founding team members be residents of Metro Atlanta. However, you can volunteer your skills during Goodie Hack or Goodie Marketing.

+I can’t make it to Goodie Ideation on those dates. Can I still start a team? Unfortunately, no. Attendance at Goodie Ideation is required for those who will start a team.

+Does the idea have to be a tech-based solution? Yes, either software or tech-enabled. The idea we help you generate will require some level of technology.

+Is this a full-time program? Nope. We’ve designed it so you have time for a job, class, etc. However, there will be a lot of work to do!

Fill out my online form.

The Challenge

Gentrification is a general term for the arrival of wealthier people in an existing urban district, a related increase in rents and property values, and changes in the district’s character and culture. It is a sign of economic growth. As money begins to flow into a neighborhood, many aspects of everyday life are changed for the better. Buildings and parks are renovated and beautified. Jobs arrive with the increased construction activity and new retail and service businesses. Crime rates decline. As the property tax base increases, so does funding to local public schools. There are many things to applaud about the power of gentrification.

Atlanta is the fifth-most gentrified city in America, but unfortunately, the benefits of these changes are often enjoyed disproportionately by the new arrivals, while the established residents and businesses find themselves left out of the economic picture with billions of dollars at stake. And this scenario is playing out all over this country at a rapid rate.

:: Links With More Details ::

+ Background data on this challenge here

+ Access Presentation from 8/16 Challenge Insight Panel

The Goodie Hack Cheat Sheet has everything you’ll need to produce a great Minimum Viable Product. Click here and read it thoroughly.

The Goodie Hack Pitch Competition will take place on Sunday, October 16th at 5pm at TechSquare Labs where there will be three categories: General, Workforce Development/Entrepreneurship, and Real Estate/Housing. Each category will have its own judging panel and winner. All winning team Goodie Hackers will share $1,000 and receive a complimentary one year GitHub private repository subscription. 2nd place teams will receive $500.

All teams will have 5 minutes to pitch/demo followed by 2 minutes of Q&A from the judges, and will be scored according to Presentation, Killer Feature, Impact, Minimum Viable Product (MVP) Functionality, and MVP Design.


Amina Yamusah

Founder/CEO @ BLOC

Vince Baskerville

Director of User Experience @ CallRail

Chidi Afulezi

Co-Founder @ aKoma Media

Butler Raines

Head of Product @ SalesLoft

Mike Schinkel

Co-Founder @ Atlanta WordPress Coder's Guild

Milton Walker

Global Sales Enablement Manager @ Intel

Mike Street

Founder @ Black Men Code

Marcellus Haynes

Founder @ Technologists of Color

Lauren Langley

Senior Product Designer @ SalesLoft

Monet Spells

Interaction Designer @ Huge

Erica Stanley

Founder & Director, Atlanta Network @ Women Who Code

Lisa Chester

Executive Director @ Warrick Dunn Charities, Inc.

Kate Atwood

VP, ChooseATL

Meghan Shakar

Leadership & Organizational Development Consultant @ Google

Shireen Khan

President @ Virtue Global Consulting

Jasmine Cato

Senior Program Coordinator, Civic Incubator/ Civic Accelerator at Points of Light

Anthony Gee

co.founder at The Core Venture Studio

Rodney Carmichael

Senior Writer at Creative Loafing Atlanta

Mark Feinberg

Principal @ Band of Coders

Amelia Davis

Local Marketing Producer @ General Assembly

Scott Henderson

CEO & Co-Founder @ Sandbox Communities LLC

Michael A. Maziar

Tech, Civic, & Social Innovation Enthusiast.