#ECDEV #GENTRIFICATION #INCLUSION
MADE POSSIBLE BY A GRANT FROM
Inspired by Google’s X Moonshot Factory, we created Goodie Innovation – a six-month tech social impact hybrid incubator + accelerator designed to launch technologies that help raise basic need averages of under-served communities up to their respective country’s national average by combining contributions from passionate and committed people, subject-matter experts and skilled professionals. With help from a Community Partners grant by Google, the Atlanta Fall 2016 Cohort concentrated on economic development with the goal of producing tech social enterprises that to connect people living/working in areas affected by gentrification to emerging nearby economic opportunities.
At Goodie Nation, we run toward hard problems with a sense of urgency because real people continue to suffer each daily until the problems are solved. We use tech startup entrepreneurship philosophies and methodologies, combined with culturally-relevant tactics, to create change. Like Google X, we aim for 10x impact because suffering is not acceptable to us. Join our tribe as we make things happen.
HOW CAN YOUR TEAM DIRECTLY CONNECT 500K PEOPLE WHO LIVE/WORK IN AREAS AFFECTED BY GENTRIFICATION TO NEARBY EMERGING ECONOMIC OPPORTUNITIES BY 2019?
Gentrification is a general term for the arrival of wealthier people in an existing urban district, a related increase in rents and property values, and changes in the district’s character and culture. It is a sign of economic growth. As money begins to flow into a neighborhood, many aspects of everyday life are changed for the better. Buildings and parks are renovated and beautified. Jobs arrive with the increased construction activity and new retail and service businesses. Crime rates decline. As the property tax base increases, so does funding to local public schools. There are many things to applaud about the power of gentrification.
Atlanta is the fifth-most gentrified city in America, but unfortunately, the benefits of these changes are often enjoyed disproportionately by the new arrivals, while the established residents and businesses find themselves left out of the economic picture with billions of dollars at stake. And this scenario is playing out all over this country at a rapid rate.
:: Links With More Details ::
+ Background data on this challenge here
July 15: Hack Mob @ SMASH Pathways
Rising 9th graders give their moonshot ideas for technology to solve housing problems.
August 4: Founders' Therapy @ NEX ATLANTA
Entrepreneurs vent over how lack of economic opportunities makes it hard to pay the bills.
August 16: Insight Panel @ General Assembly
Subject-matter experts share key insights + trends on the issue of gentrification economics.
Sept 10: Goodie Ideation @ Atlanta Tech Village
Design thinking lab where teams generate tech ideas to solve gentrification economic problems
Sept 17: Goodie Ideation For College Students
College students generate tech ideas to solve gentrification economic problems.
Oct 14-16: Goodie Hack @ TechSquare Labs
Developers, designers, etc. build prototypes for the best ideas from Goodie Ideation.
Nov 18-20: Goodie Mktg @ TechSquare Labs
Creatives & marketers make the prototypes look beautiful + create strategies to attract users.
January 12 2017: Demo Day
All teams present their completed products to audience of industry experts + community leaders.
August 1st: Applications to Start a Team Opens
August 4th: Founders’ Therapy: Livin’ Ramen Profitable
August 16th: Challenge Insight Panel
August 22nd: Goodie Hack Registration Opens
September 9th: Applications Close to Start a Team
September 10th: Goodie Ideation for Professionals @ Atlanta Tech Village
September 17th: Goodie Ideation for College Students @ Morehouse College (Open To All College Students)
September 23rd: All teams from Goodie Ideation Notified About Advancement
October 7th: Deadline for Teams to Form a Legal Company
October 8th: Goodie Hack Pitch Preparation
October 14th – 16th: Goodie Hack @ TechSquare Labs
November 3rd: Founders’ Therapy
November 18th – 20th: Goodie Marketing @ TechSquare Labs
January 12th 2017: Demo Day @ The Gathering Spot
We are a tribe of everyday people, changemakers, and entrepreneurs using innovation to help under-served communities. And there’s a role for everyone. Here’s how you can help out:
Starting a Team: Become a part of a founding team, and launch your own tech social impact startup
Skills-Based Volunteering: Contribute your technical or creative talent to a team during Goodie Hack or Goodie Marketing
Coaching: Entrepreneurs, developers, designers, and creatives can provide advice to the teams during Goodie Ideation, Hack, & Marketing
Mentoring: Experienced entrepreneurs are matched with a team for weekly communication and guidance toward launch
Subject-Matter Expert: Help a team with the deeper details of specific aspects of gentrification
Donate: Help us expand capacity by make a tax-deductible donation today
Spread The Word: Share the word about programs and related events through social media, email, text, etc.
Observe An Event: Simply come out and witness all of the change taking place
Educate Your Network: Make your friends aware of the challenge and related background information
Financially Sponsor: it takes about $10,000 to launch one company from our process, and we’d like to partner with your company to make it happen!
Venue Sponsor: provide a venue for our panels, hackathons, smaller events, or demo day
Food/Drink Sponsor: provide meals, snacks, and/or beverages for our participants and attendees
Prize Sponsor: provide prizes for our individuals and teams participating in the competitive events
Community Partner: help spread the word about programs and related events
Challenge Sponsor: support our process with deep subject-matter expertise
Learn more about becoming a sponsor here.
We’re looking for groups of talented + committed people that want to turn an idea on how to solve a problem around gentrification economic inclusion to reality by January 2017.
Individuals, non-profits, and companies are eligible to apply, and there’s no cost to be in the program.
[How The Process Works]
Our Process is like a hackathon stretched out over a few months, and there are four (4) major phases to it:
Phase 1: Talented and committed people/businesses apply to start a team. No coding, entrepreneur, or subject-matter experience is needed – though it helps. However, we strongly recommend applying with a pre-formed team of 2-3 people total instead of going at this solo.
Phase 2: Those selected will participate in awesome Goodie Ideation creative lab where we help teams generate big, moonshot ideas to solve a specific problem to gentrification economic inclusion. The version for professionals is on September 10th, and the one for college students is on September 17th. Attendance is mandatory.
Phase 3: The best ideas from Goodie Ideation will be selected to move onto Goodie Hack where prototypes will be built by developers, designers, product managers, etc.
Phase 4: All teams from Goodie Hack will move onto Goodie Marketing will designers, creatives, marketers, strategists, etc. will make the prototypes beautiful, and will generate branding and communications strategies.
In between the phases, there will be small assignments and networking events to attend.
[What We Provide]
Coaching: Each team receives 1-2 accomplished entrepreneurs who served as dedicated coaches to support building your product and organization.
Advisors: Each team will get matched with 1 subject-matter expert in their area of gentrification economics
Technical Resources: During Goodie Hack, skills-based volunteers will build a prototype of each team’s ideas.
Creative Resources: During Goodie Marketing, skills-based volunteers will create designs for each team’s prototype.
Marketing Resources: During Goodie Marketing, skills-based volunteers will come up with communication and user acquisition strategies each team’s prototypes.
Access to Long-Term Talent: You’ll have the chance to recruit the technical and marketing volunteers from your team (or others) to continue working with you after the hackathons.
Partner Events/Programs: Get connected to some of the best people in the city by attending exclusive events and activities from our partners.
+Who owns the intellectual property of the ideas? The teams formed at Goodie Ideation (and turned into legal entities) own the intellectual property
+Can I pitch my own idea to be built at Goodie Hack? As part of The Process, all those who pitch ideas are required to attend our design thinking workshop, Goodie Ideation.
+Does Goodie Nation provide funding as part of the program? Nope, but we do provide a ton of complimentary resources. It’s about $10,000 worth of value per team.
+Does Goodie Nation take equity of the for-profits that come out of the program? Nope.
+I’m not in Atlanta. Can I start a team? We require all founding team members be residents of Metro Atlanta. However, you can volunteer your skills during Goodie Hack or Goodie Marketing.
+I can’t make it to Goodie Ideation on those dates. Can I still start a team? Unfortunately, no. Attendance at Goodie Ideation is required for those who will start a team.
+Does the idea have to be a tech-based solution? Yes, either software or tech-enabled. The idea we help you generate will require some level of technology.
+Is this a full-time program? Nope. We’ve designed it so you have time for a job, class, etc. However, there will be a lot of work to do!
+Will this program help us gain 501(c)3 status? Unfortunately, this is not part of our offering.
Those Who Played A Role
King WilliamsOwner, Psyentific Films
Rob BrawnerExec. Dir., Atlanta Beltline Partnership
Lisa Y. GordonPresident/CEO, Atlanta Habitat for Humanity
Nathaniel SmithFounder, Partnership for Southern Equity
Elise BlasingameExecutive Director, HMHB
Tawny PowellManager of Homebuyer Education and Counseling, Committed to Communities
Monica DukesData Dissemination Specialist @ US Census Bureau
Kenneth WilliamsDirector of Business Development @ The Scholarship Academy
Jason CrainCOO @ PartPic
Wylesha RachellSenior Web Developer @ Turner Broadcasting
Kelly MarbleDirector of Executive Engagement @ Technology Association of Georgia
Candace MitchellCo-Founder/CEO @ Myavana
Michael Westbrooks II#CodeWithMike
Daniel SantosCo-Founder @ HackOut
Simone HarvinLead Digital Marketing Assistant @ Jim Ellis Automotive Dealerships
Marlon AveryUI Designer @ Rekure
I'na SaulsberyPrincipal Creative Director @ The Starfire Group
Shawn JohnsonApp Hero @ Mobile App Hero
Roshawnna NovellusManaging Partner @ Bootstrap Capital
Nikishka IyengarFounder @ The Guild
Octavia GilmoreFounder @ Creative Juice
Hande AksoyGlobal Marketing Director at The Coca-Cola Company
Christine WalkerStrategist & Collaborator @ Verse Brand Strategy
Lauren ThomasSocial & Digital Media Manager @ Cricket Wireless
Daniel DickeyFounder/Lead Strategist @ The Resource Guild
Tareia WilliamsPR Manager @ Turner Sports
Amina YamusahFounder/CEO @ BLOC
Vince BaskervilleDirector of User Experience @ CallRail
Chidi AfuleziCo-Founder @ aKoma Media
Butler RainesHead of Product @ SalesLoft
Mike SchinkelCo-Founder @ Atlanta WordPress Coder's Guild
Milton WalkerGlobal Sales Enablement Manager @ Intel
Mike StreetFounder @ Black Men Code
Marcellus HaynesFounder @ Technologists of Color
Lauren LangleySenior Product Designer @ SalesLoft
Monet SpellsInteraction Designer @ Huge
Erica StanleyFounder & Director, Atlanta Network @ Women Who Code
Shay LawsonDiversity Expert & Attorney
Louise WasilewskiCEO @ Acivilate
Liberty WhiteExecutive Director at ATL WEBFEST @ Georgia Tech
John MannHead of Engineering at Knapsack
Michael Westbrooks II#CodeWithMike
Robert HatcherFounder & CEO at Soundcollide
Karen YoungAnalyst (Marketing) @ Atlanta Housing Authority
Mario SuffrenCo-Founder @ The Food Rally Group
Desha ElliotCo-Founder @ PB7App
Noreen RainesFounder @ Big Thinkers Science Exploration
Lawarance Holton IICo-Founder @ PB7App
Nathan Jones IVCo-Founder @ Village Micro-Fund
Corregan BrownCo-Founder @ ProjectLocker
Rufin TshinangaFounder @ The Cool Kids Agency
Paul HodgeFounder @ The Cool Kids Agency
Mikala StreeterFounder and Principal at The LIFE School
Calvin VismaleAtlanta Regional Director @ Rainbow Push Coalition
Tricia WhitlockWriter. Promoter. Planner.
Ginneh BaughSr. Director Data and Knowledge Development @ United Way
Joe KoufmanCEO/Founder @ AgencySparks
Anna Ruth WilliamsFounder + CEO @ ARPR
TJ AbramsGlobal Brand Director @ InterContinental Hotels Group
Nicole GarnerFounder / CEO at The Garner Circle PR
Lisa ChesterExecutive Director @ Warrick Dunn Charities, Inc.
Kate AtwoodVP, ChooseATL
Meghan ShakarLeadership & Organizational Development Consultant @ Google
Shireen KhanPresident @ Virtue Global Consulting
Jasmine CatoSenior Program Coordinator, Civic Incubator/ Civic Accelerator at Points of Light
Anthony Geeco.founder at The Core Venture Studio
Jay JacksonFounder & CEO @ RYSE
Mark FeinbergPrincipal @ Band of Coders
Aaron Paxton ArnoldHost / Creator @ The Real Morning Wood
Brian EasterCo-Founder @ Nebo Agency
Soon Mee KimExecutive Vice President @ Porter Novelli
Ameila DavisLocal Marketing Producer @ General Assembly
Scott HendersonCEO & Co-Founder @ Sandbox Communities LLC
Michael A. MaziarTech, Civic, & Social Innovation Enthusiast.
Russell HopsonCo-Lead, New Leaders Council (Atlanta)
These amazing people donated their talent to the teams during Goodie Marketing and Goodie Hack:
Simone Hadley Wilson
These awesome people donated their time to help produce the events during The Process.