Goodie Nation | Goodie Innovation Lab: #HackTheViolence
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 GOODIE INNOVATION LAB: #HACKTHEVIOLENCE OVERVIEW

With the help of some amazing partners, Goodie Nation is producing the 2017 version of Goodie Innovation Lab, a four-month social impact pre-accelerator designed to help passionate leaders and early-stage ventures launch tech products that save the world. This year’s theme is Hack The Violence, and the objective is for each team to come up with a tech solution that helps to reduce violence 40% by the year 2020. In this fast-paced, part-time program, founders will walk away with a working product, landing page, logo, revenue model, and marketing plan to begin making an impact as well as attract funding. Goodie Innovation Lab provides the workshops as well as volunteer developers, designers, marketers, and mentors to develop into thriving, sustainable ventures that create measurable impact.

Our roadmap for helping to launch these impact technologies consists of:

+Ideation labs to generate big ideas around specific problems.
+Customer Validation
+Workshops that help turn participants into great product CEOs
+Dedicated mentors.
+Hackathon to attract users and develop prototypes
+Hackathon to turn prototypes into working products
+Demo Night to showcase all teams

Eligible participants include individuals with ideas about addressing a subcategory of violence (for-profits), innovative non-profits, and early-stage mission-driven companies (for-profits) who want to use websites, apps, chatbots/digital assistants, artificial intelligence, virtual/augmented reality, analytics, Big Data, drones, IoT, etc. Don’t worry, we’ll bring in mentors and professionals to help you.

At Goodie Nation, we run toward hard problems with a sense of urgency because real people will continue to suffer until the problems are solved. We use tech startup entrepreneurship philosophies and methodologies, combined with culturally-relevant tactics, to create 10x change because suffering is not acceptable to us.

APPLY AS A FOUNDER TO THE PRE-ACCELERATOR

BE A FORCE FOR GOOD

THE CHALLENGE: #HACKTHEVIOLENCE

We run toward tough problems at Goodie Nation, and this program is no different. Your mission, should you choose to accept it, is to reduce the amount of violence in the United States 40% by the year 2020. There are multiple ways your team can address the challenge. Here are just some of the categories to focus on for tech solutions:

General
+Conflict Resolution
+Youth Violence
+Gang Violence
+Weapon Availability via Black Market
+Sexual Violence
+Hate Crimes
+Sex Trafficking
+Child Abuse

Community
+Families (Offenders, Those At Risk, etc.)
+Activists
+Faith Organizations/Leaders
+Domestic Situations
+Home Invasions

Education
+Mentorship

Law Enforcement
+First Responders
+Investigators
+Smart Policing
+Data Analytics

Criminal Justice
+Court System
+Legal Representatives
+Prisons
+Ex-Offenders/Returning Citizens (From Prison)

Medical Systems
+First Responders
+Hospital Programs
+Emergency Services
+Long-Term Care
+Mental Health
+Suicide

Entertainment
+Media & Messaging
+Music
+Video Games
+Social Media (i.e. Twitter, Instagram, SnapChat)
+Websites (ex. World Star Hip Hop)
+Film & TV
+Athletes & Celebrities

32000

American Lives Lost By Gun Each Year

117000

People Shot Each Year in US

20000

Suicides By Gun Each Year In US

98

Seconds For The Next American To Be Sexually Assaulted

20

Percent Of All Women Will Be Raped At Some Point In Their Life

1700

Youth Visit The Emergency Room Each Day From Physical Assault

SERVE AS THEIR ALLY

get involved.

Allies are UI/UX designers, digital marketers, graphic designers, those good with revenue models, web designers, and donors that contribute resources to these student heroes by either participating in the hackathon and helping turn their ideas into clickable prototypes, logos, marketing plans, revenue plans OR making a donation.

Gold Donor (Sponsoring A Subject-Matter Category)
Jason Crain

Silver Donor
Angela King

Bronze Donors
Tiffany Williams
Allison Miller

PROGRAM GOALS

10

FOUNDERS

50

ALLIES

10

MENTORS

5

TECH SOCIAL IMPACT STARTUPS LAUNCHED

OUR PROCESS

Goodie Innovation Lab has seven (7) main components:

CHALLENGE INSIGHT PANELS

Challenge Discovery Panels are hybrid panel discussions and networking events where a Goodie Nation facilitator conducts a conversational-style interview with 1-5 subject-matter experts. The objective is to provide context and background details on the challenge while create a sense of urgency relative to solving the problem immediately. The discussion is bookended by networking with drinks, food, and background music.

GOODIE IDEATION

Prepare for getting your tech-enabled idea built in this design thinking influenced rapid problem-solving lab. Founders will learn our innovative process for being a breakthrough social impact thinker and leader by identifying personas for target users/customers, their problem, why the problem exists, value propositions, moonshot ideas, and storyboards.

CUSTOMER DISCOVERY

After Goodie Ideation, founders have five (5) weeks to interview 50 potential users and customers to make sure they identified the correct problem and root cause.

FOUNDER EDUCATION

Founders turn into amazing CEO’s capable of reaching their potential by participating in a series of workshops with Google and General Assembly to learn about/improve their skills in product management, digital marketing, product design, and pitching. And since passionate and clear storytelling is critical to recruiting talent to teams. Before the hackathons, founders practice their pitches in front of the Goodie Nation team and some of the city’s top innovators. They receive constructive feedback on pitch deck creation, content ideas, and stage presence among other things.

GOODIE MARKETING + PROTOTPYING HACKATHON

In this 48 hour hackathon, volunteer UI/UX designers, product managers, marketing and communication specialists, web developers, entrepreneurs, and graphic designers join the founders to turn their ideas into prototypes, logos, landing pages as well as help them create revenue models and a plan to attract their first 100 users and/or customers. These teams present their projects to a panel of industry experts for a chance to win prize packages.

GOODIE HACK CODING HACKATHON

In this 48 hour hackathon, volunteer developer, designers, and product managers join the founders to turn their prototypes into working products. These teams present their projects to a panel of industry experts for a chance to win prize packages.

DEMO NIGHT

Demo Night is an graduation-style event where tech and social impact industry experts, family, friends, press, and professionals can check out our latest cohort of awesome companies focused on developing products that have social impact. Attendees will get a first look at the startups, meet the founders, and network with other top-tier professionals.

PROGRAM SCHEDULE

Tuesday, July 18th: Applications Open

Wednesday, August 30th: Applications Close

Saturday, September 9th: Goodie Ideation Rapid Problem-Solving Lab @ General Assembly (Founders Only)

Sunday, September 10th: Customer Discovery & Validation Begins (Independent Work)

September 12th – October 17th: Innovator Education Series with Google & General Assembly (Open To All)

Thursday, October 5th: Goodie Ideation @ A3C Hip-Hop Summit

Thursday, October 18th: Pitch Practice Office Hours

Friday October 20th – Sunday, October 22nd: Goodie Marketing + Prototyping Hackathon

Friday November 17th – Sunday, November 19th: Goodie Hack Coding Hackathon

January 2018: Demo Night

FAQS

+Is Goodie Innovation Lab free? Yep. completely.
+How is this possible? Because our amazing sponsors, partners, and volunteers want to help save the world.
+Do I need to know how to code or design? Nope.
+Am I expected to start a company? Yes
+Can I be a solo founder? Yes. But we encourage teams of 2-3 people as it makes for better run companies
+I don’t have an idea yet, can I still participate as a founder? Yes. We’ll help you generate an innovative idea. We look for people with a track record of getting things done.
+I have an idea, but I haven’t started working on it yet. Can I still participate? Even better. The Process will help get it out of your head, and refine it.
+Can existing projects, non-profits, or for-profit companies take part in the program? Yes. Early-stage companies or new divisions of older companies qualify. 
+Who owns the intellectual property of the ideas? You do
+Does Goodie Nation take equity in my company? No. You own it 100%
+Does Goodie Nation provide funding as part of the program? Nope, but we do provide a ton of complimentary resources. It’s about $30,000 worth of value per team.
+I’m not in Atlanta. Can I start a team? We require at least one of the founding team members to live in the Metro Atlanta area
+I can’t make it to the events on those dates. Can I still start a team? Unfortunately, no. Attendance is required for those who will start a team.
+Does the idea have to be a tech-based solution? Yes, either software or tech-enabled. The idea we help you generate will require some level of technology.
+Is this a full-time program? Nope. We’ve designed it so you have time for a job, class, etc. However, there will be a lot of work to do!
+Will this program help us gain 501(c)3 status? Unfortunately, this is not part of our offering.

SUCCESS STORIES FROM PREVIOUS INNOVATION LABS

OUR SPONSORS

PARTNERS