Today, we’re proud to announce our newest partner – SHOPLINE, one of the fastest-growing global commerce platforms in the world, to launch the Next Generation DTC Founders Grant Powered by SHOPLINE — a bold step toward equipping tomorrow’s consumer leaders with the resources they need to grow.

This initiative is a reflection of our shared belief in a future where culturally relevant, community-driven, and digitally native consumer brands lead the way. With a powerful mix of capital, technology, and mentorship, this program is set to accelerate the impact of rising DTC founders who are changing how, why, and what the world consumes.

About the Grant

The Next Generation DTC Founders Grant is a strategic initiative designed for early-stage consumer product companies that are making waves in:

• Apparel / Fashion
• Food & Beverage
• Health & Beauty
• Home & Furniture

We’re seeking direct-to-consumer (DTC) first brands generating less than $15M in annual revenue — companies that are already showing traction and vision, and are ready for their next stage of growth.

What You’ll Get:

• Non-Dilutive Funding: Receive cash grants to fuel business growth—no equity required
• Tailored Commerce Solution, Powered by SHOPLINE: Launch with a fully integrated, omnichannel platform designed around your goals, combining seamless technology, scalability, and flexibility to accelerate growth.
• Business Support & Enablement: Benefit from tailored mentorship by industry experts, covering brand strategy, technical best practices, and actionable guidance to accelerate smart, sustainable growth.
• Press & Media Opportunities: Gain exposure through our media network, with features in program press releases and coverage that boost brand visibility.
• Full-Service Migration Support: Enjoy white-glove migration handled by a preferred agency partner, with end-to-end assistance from SHOPLINE’s Merchant Success and Solutions Engineering teams for a seamless transition

More Than Capital. This Is A Launchpad for Impact

This isn’t just about money. It’s about preparing today’s founders to become tomorrow’s legacy brands.

Together, Goodie Nation and SHOPLINE are building an ecosystem of support that helps founders thrive in the modern retail landscape — where consumer expectations are shaped by identity, values, and experience. The program is specifically tailored for brands that reflect the evolving tastes and purchasing power of communities.

Community: eCommerce Roundtables & Pre-Black Friday Showcase

In addition to the grant, Goodie Nation is launching a monthly, virtual e-Commerce Roundtable powered by SHOPLINE starting this Thursday, creating a space for connection, collaboration, and insight-sharing between founders, investors, CPG experts, and eCommerce thought leaders

And as we gear up for the biggest shopping season of the year, we’ll be hosting a virtual showcase just ahead of Black Friday, spotlighting the incredible brands participating in this initiative.

Apply Now

Applications are officially open and will be accepted on a rolling basis. If you’re a founder looking to scale your CPG brand with the right tools, mentorship, and non-dilutive capital, this is your opportunity.

Apply for the Next Generation CPG Founders Grant Now here.

Closing the Relationship Gap

This program is a natural extension of Goodie Nation’s mission to close the Relationship Gap for those in the innovation economy. By connecting founders with capital, knowledge, and community, we’re fostering a more equitable landscape for entrepreneurship.

Together with SHOPLINE, we’re not just supporting brands — we’re investing in the future of culture, commerce, and community.