A MOVEMENT TO COMBINE SOCIAL CAPITAL WITH FINANCIAL CAPITAL FOR BLACK-LED TECH STARTUPS.

Started in 2020, Google For Startups has partnered with Goodie Nation to distribute $25 million in non-dilutive financial capital to 200+ of the most promising Black-led startups from across the U.S. through the Google for Startups Black Founders Fund.

In addition to non-dilutive capital, recipients of the fund receive wrap-around support from both Goodie Nation and Google For Startups in the form of network connections, high-value content, Google Ad/Cloud credits, and marketing opportunities to help them advance their companies. These include accountability group sessions, warm introductions to corporate innovators and investors, as well as group therapy, accountability partners, 1:1 connections to advisors based on their individual needs, and professional development sessions. Similarly, founders gain access to Google workshops on topics ranging from Sales and Marketing to Ads and People Operations. Both Goodie Nation and Google For Startups leverage our marketing channels to tell founders’ stories and provide a platform from which they can amplify their businesses. The recipients were selected from Google for Startups’ programs like Founders Academy and Black Founders Exchange, as well as through nominations by Google for Startups partners across the U.S and public applications.

Combining non-dilutive financial capital with social capital has the potential to change the trajectory of Black entrepreneurship in this country. This is what it means to be Intentionally Good. This is tech done right.

BLACK FOUNDERS FUND V (2024) AWARD RECIPIENTS

Black startup founders are far less likely to be connected to key influencers in tech: those from VC firms, top tech companies, top colleges/universities, etc. This leads to a lower likelihood of receiving venture capital, higher risk of stress, stalled professional development, and lack of access to talent.

Here’s How You Can Help Them Today: One Good Intro
Scroll down the list of founders below to find the founder(s) you’d like to connect to a capital provider or company as a user/customer/partner. Click on their card for more information, and then click on the “Warm Intro Link” to start the process of getting in contact with them. Note: Please no service providers. You can register here as an expert.

BLACK FOUNDERS FUND IV (2023) AWARD RECIPIENTS

Black startup founders are far less likely to be connected to key influencers in tech: those from VC firms, top tech companies, top colleges/universities, etc. This leads to a lower likelihood of receiving venture capital, higher risk of stress, stalled professional development, and lack of access to talent.

Here’s How You Can Help Them Today: One Good Intro
Scroll down the list of founders below to find the founder(s) you’d like to connect to a capital provider or company as a user/customer/partner. Click on their card for more information, and then click on the “Warm Intro Link” to start the process of getting in contact with them. Note: Please no service providers. You can register here as an expert.

BLACK FOUNDERS FUND III (2022) AWARD RECIPIENTS

BLACK FOUNDERS FUND II (2021) AWARD RECIPIENTS

BLACK FOUNDERS FUND I (2020) AWARD RECIPIENTS