Next Gen DTC Founders
NEXT GENERATION DTC FOUNDERS GRANT
POWERED BY SHOPLINE
Apparel / Fashion
Food & Beverage
Health & Beauty
Home & Furniture

Goodie Nation and SHOPLINE are building a community of dope direct-to-consumer founders by providing up to $50K in non-dilutive capital, access to a robust e-commerce platform, tailored mentorship to scale their brands, and more.

EMPOWERING THE NEXT WAVE OF
DIRECT-TO-CONSUMER FOUNDERS

Goodie Nation and SHOPLINE have partnered to launch the Next Generation DTC Founders Grant, a strategic initiative designed to help direct-to-consumer brands scale smarter and faster. This program provides non-dilutive capital, access to SHOPLINE’s powerful e-commerce platform, and personalized mentorship — equipping founders with the resources they need to thrive in today’s competitive market.  

WHAT YOU’LL RECEIVE

  • 💵 Non-Dilutive Capital – Up to $50,000 to fuel growth without giving up equity.

  • 🛒 Access to SHOPLINE’s E-commerce Platform – Technology to streamline and scale your online operations with “white-glove” service.

  • 🤝 Mentorship & Strategic Support – Guidance from experts in brand building, e-commerce, and growth strategy.

  • 💬 Monthly E-Commerce Roundtables – Connect with peers, investors, and industry leaders for insights and collaboration.

  • 📣 Pre–Black Friday Showcase – Spotlight your brand ahead of the biggest shopping season of the year.

WHO SHOULD APPLY

We’re looking for DTC-first brands generating between $250,000 and $15 million in annual revenue in the following categories:

  • 👚 Apparel & Fashion

  • 🥗 Food & Beverage

  • 🧴 Health & Beauty

  • 🛋️ Home & Furniture

This opportunity is tailored for founders ready to scale their impact and meet the evolving tastes and values of modern consumers. If you’re building a culturally relevant, digitally native, and community-driven brand, this is your launchpad.