#INTENTIONALLYGOOD #TECHDONERIGHT
TECH-ENABLED SMALL BUSINESSES

A COMMUNITY FOR THE NEXT GENERATION OF PROMISING SOCIAL ENTREPRENEURS AND DIVERSE FOUNDERS LEVERAGING TECHNOLOGY TO OPERATE THEIR COMPANY.

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WE’RE CONNECTING THE NEXT GENERATION OF TECH FOCUSED SMALL BUSINESS OWNERS TO THE TOOLS AS WELL AS INFLUENCERS, LARGE COMPANIES, & CAPITAL PROVIDERS NEEDED TO GET TO $1M IN REVENUE.

The divide between the “haves” and “have-nots” has never been wider. Income inequality is at its highest level since the Census began tracking it more than half a century ago. The share of wealth held by the bottom half of earners has plunged more than 50 percent since 2000. However, small businesses have long been the engines of opportunity that have allowed people at the bottom of the income distribution to make their way to the top. In other words, the most effective remedy for inequality is entrepreneurship.

Spurred by a grant from Atlanta Wealth Building Initiative, Intentionally Good: Tech-Enabled Small Businesses is a relationship and growth program for promising tech-focused social entrepreneurs and diverse founders that aren’t trying to build the next tech $100 million business. The overall objective is to put them on a pathway to becoming more profitable by helping them establish recurring revenue models, and automate internal processes using technology. 

We believe small businesses are the key to substantially reducing the income inequality gap in this country, and we’re leveling the playing field for top social entrepreneurs and diverse founders by putting people and relationships at the center of tech. Relationships matter. This is how tech should be done. Join us.

OUR LEAD PARTNER

THESE FOUNDERS GOT NEXT

Rejoice Jones
Vower

Alex Drohobyczer
Yayfinder

Kim Jolasun
Villie

Jai Lyle
Jai Lyle Company

Sasha-Gay Trusty
Quaint Revolt

James Oliver, Jr.
ParentPrenuer Foundation

Rochelle Porter
Rochelle Porter Design

Gynella Ngounou
Sew With Self

Blake Stoner
Vngle

Amber Jacobs
PoppinStop

Tonya Hicks
Women Do Everything

Evonya Easley
Styled By Love E

WHAT WE DO TO COMBAT THE RELATIONSHIP GAP

PROFESSIONAL DEVELOPMENT

We evaluate the strengths and areas of improvement of founders through readiness evaluations; help them with goal & milestone setting; provide advice from experts including with storytelling & media training; and hold them accountable through groups, partners, and progress reports. 

WARM INTROS

We connect our founders to professionals from prestigious universities & companies for increased opportunities; influencers for for endorsements and advisor roles; large companies for pilots and partnerships, and to investors for potential funding.

MENTAL HEALTH

We host Founders’ Therapy each month – small group support sessions where the founders vent amongst themselves about problems only they can understand. It amplifies peace of mind.

ECOSYSTEM PARTNERS

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BE A FORCE FOR GOOD

We can’t make produce innovative projects without your help! Please consider making a contribution today.

FREQUENTLY ASKED QUESTIONS: BLACK ENTREPRENEURS

Is the program only for small businesses?

Yes.  In this case, we mean for-profit non-scalable companies. 

How are you defining diverse entrepreneurs?

We define diverse entrepreneurs as from groups underrepresented in tech for Year 1: African/African-American. For Year 2, we’ll look to expand to other groups like Latinx, women, LGBTQ, veterans, etc.

How is this program different from existing support programs in the city?

It is meant to compliment them. Think of it as concierge-level support as we’re providing access to high-powered social networks in an effort to improve your social capital. Essentially, it boils down to making a ton of connections for you. The first part of the program is shoring up your weakest areas so that you are ready for great opportunities. Think of it like a social network + sales/marketing program.

How much does it cost for a business to participate in this program?

Zero. It’s completely free.

How is it possible that this is free?

Because our amazing funders, sponsors, partners, and volunteers want to help save the world.

Can I be a solo founder/leader?

Yes, but we prefer businesses with at least 2-3 people as it increases the likelihood of success. It takes a lot to be successful, and it is extremely difficult for one person to do by themself. But it is possible.

My team doesn’t have an idea yet. Are we eligible to get helped?

We’re looking for those past the idea stage. However, a few of our community partners have programs that help those with only ideas get it out of your head, and refine it.

Can non-profit organizations take part?

For this pilot cohort, we are focused on for-profit companies. However, we’ll revisit this after this cohort. 

Is funding provided as part of the program?

Nope, but we do provide a ton of free resources. 

Do you or your partners take equity in my company?

Not as part of the official programming. However if a partner wants to make an investment in your org outside of the official program, then those terms are worked out between you and them. 

I’m not in Atlanta. Can my program participate?

For our pilot year in 2020, we’re working with small businesses in Metro Atlanta. However, we have plans to expand in the future.

Is this a full-time program? Do we have to be full-time in the company?

Nope. We’ve designed it so you have time for a job, class, etc. However, there will be a lot of work to do! Expect to put in 5-10 hours a week.

What is the time committment?

Great question. Its designed to not pull you away from building your work too much. The first month will be the most intense as we have assessments from funders, corporations, and influencers. Main thing is keeping in contact with your mentors as well as the people we put you in touch with.

Can I participate if we've been a part of an accelerator?

Yep. We’ve designed this program to compliment accelerators, and serve as a support system for accelerator alumni.

Do you think it would still be helpful for us to apply if we don’t need to raise money for a while?

We think so. We only make introductions to funders if it makes sense for you. But potentially getting strategic partnerships from large companies is helpful to most startups, and the process of preparing for funders is great whether you go for it or not. It makes your company better.

What is the application process?

Our application process includes a company application as well as phone and video interviews.

Is the programming in-person or virtual?

During this time of physical distancing, everything is virtual.

FREQUENTLY ASKED QUESTIONS: PARTNERS + SPONSORS

My organization is part of the small business ecosystem. What role can we play?

There’s a bunch of ways to plug in depending on what you want. We can refer organizations to your program for training, and/or you can send them our way. You could also provide strategy, curriculum development, marketing, and design mentors.

My company is part of the corporate ecosystem. What role can we play?

In a few different ways. The biggest opportunity is partnering with an organization for a pilot. Also, you could serve as industry expert mentors. And you can always be a sponsor!

My organization is part of the social good ecosystem. What role can we play?

You can really help the orgs whether it’s with domain-specific advice and connections or assistance with strategizing for funding. And, like the others, sponsors are always welcome.

As a sponsor, what type of role can I play?

Great question! Thanks for asking:) The Walton Family Foundation Grant is awesome, but to really reach this initiative’s potential, we’re looking for financial, venue, and food/beverage sponsors.

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