SCALABLE TECH STARTUPS
THE INTENTIONALLY GOOD PROJECT #TECHDONERIGHT

CREATING A CULTURE TO INCREASE SOCIAL CAPITAL FOR PROMISING DIVERSE-LED STARTUPS AND SOCIAL IMPACT STARTUPS

SCALABLE TECH STARTUPS
THE INTENTIONALLY GOOD PROJECT #TECHDONERIGHT

CREATING A CULTURE TO INCREASE SOCIAL CAPITAL FOR PROMISING DIVERSE-LED STARTUPS AND SOCIAL IMPACT STARTUPS

SCALABLE TECH STARTUPS
THE INTENTIONALLY GOOD PROJECT #TECHDONERIGHT

CREATING A CULTURE TO INCREASE SOCIAL CAPITAL FOR PROMISING DIVERSE-LED STARTUPS AND SOCIAL IMPACT STARTUPS

SCALABLE TECH STARTUPS
THE INTENTIONALLY GOOD PROJECT #TECHDONERIGHT

CREATING A CULTURE TO INCREASE SOCIAL CAPITAL FOR PROMISING DIVERSE-LED STARTUPS AND SOCIAL IMPACT STARTUPS

SCALABLE TECH STARTUPS
THE INTENTIONALLY GOOD PROJECT #TECHDONERIGHT

CREATING A CULTURE TO INCREASE SOCIAL CAPITAL FOR PROMISING DIVERSE-LED STARTUPS AND SOCIAL IMPACT STARTUPS

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WE’RE ACCELERATING RELATIONSHIPS BETWEEN THE NEXT GENERATION OF DIVERSE-LED + SOCIAL IMPACT STARTUPS
AND INFLUENCERS, LARGE COMPANIES, & INVESTORS.

The Intentionally Good project for tech startups is a collective impact initiative that unifies startup, corporate, and social good ecosystems to increase Atlanta’s diverse-led (Black, Latinx, or Women) and social impact startups’ competitiveness for strategic partnerships with large companies and influencers as well angel and seed-stage venture investment. Spurred by a Tech Done Right grant from Kapor Center and an accelerator curriculum + data collection tool grant from Village Capital, we’re closing racial and gender equity gaps in the technology sector with a bunch of amazing partners.

Augmenting existing accelerators and incubators, the initiative works to reduce startup customer acquisition costs by connecting entrepreneurs to strategic corporate partners for pilots as well as to athletes, celebrities, and social media influencers for enhanced brand recognition before making introductions to angel investors.

We’re helping top startups realize their potential, and the impact will be tremendous. This is how tech should be done. Join us.

SUPPORTING PARTNERS

THESE FOUNDERS GOT NEXT

Jasmine Crowe
Goodr

Angela Fusaro
Physician360

Jenn Graham
Civic Dinners

Ortez Gude
Citiri

Jarrett Hines
Music Tech Works

Doll Avant
Aquagenuity

Eddie Liu
Uplift

Amanda Sabreah
Staat

Horace Williams
Empowrd

David Hailey
Countalytics

Marcus Blackwell
Make Music Count

Kendra Ward
unboXt

Rob Boyd
Empify

Tochi Yaba
Doseform

Stuart Wood
Last Bottle Clothing

Dumarkus Davis
Musicbuk

Shaun Chavis
LVNGbook

Candace Harris
Myavana

HOW WE ACCELERATE RELATIONSHIPS FOR TECH-DRIVEN STARTUPS

IDENTIFY

On a rolling basis, we work hands on with high-potential diverse-led startups and social impact startups. We think these startups “got now”. To find them, we rely on referrals from tech ecosystem leaders and partners like co-working spaces, tech offices, and entrepreneurial hubs.

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ASSESS + LEVEL UP

Next, we do two things (1) assess the startups’ readiness to take on strategic corporate and influencer partners as well as financial capital, and (2) help them improve. 

Using Village Capital’s award-winning Venture Investment Readiness & Awareness Levels (VIRAL) curriculum, experts grade the startups across eight (8) key business categories. OKRs are then set to for each startup’s 3 lowest scoring categories, and the startups are given 90 days to improve. In-person and video workshops are held on advanced topics such as on storytelling, creating demand for strategic partners/large buyers, and preparing to partner with corporations and influencers, featuring guest speakers from prestigious companies and influencer agencies. Only the startups that have made the required progress are eligible to move onto the next stage.

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SOCIAL NETWORKS

Direct personal relationships and indirect relationships through shared connections or experiences are directly tied to the ability of entrepreneurs to acquire paid pilots with large companies as well as VC funding. According to the Kapor Center’s Leaky Tech Pipeline report, the lack of access to peer, mentor, and social networks from “prestigious” universities and companies prevent underrepresented groups from having access to referrals and introductions to VC firms.

This stage improves opportunities, endorsements, and recommendations by connecting startups to recent Atlanta transplants from areas like Silicon Valley, NYC, and Boston, as well as native Atlantans who are alumni of prestigious universities and companies. Deep connections will be made via curated meetings and exclusive dinners where entrepreneurs will report milestone progress and shared mental health sessions focused on entrepreneurial challenges.

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PILOTS + ENDORSEMENTS + FINANCIAL CAPITAL

Having prominent customers and people attached to a startup increases perceptions of the quality of the company, and this informal endorsement can substitute for accomplishment and experience as the basis of investment. Also, investors are more likely to invest in companies they have been introduced to through “warm leads” than companies led by individuals not in their social networks.

Our programming culminates with Pilots + Endorsements + Financial Capital, where the objective is to make connections to corporations for pilots, influencers for endorsements, and sources of capital through warm leads. Angel investor and influencer-facing dinners will be held where entrepreneurs will report milestone progress. A demo night will be held with corporate partners, influencers, and community partners.

Apply To The Program

Admission is on a Rolling Basis

Partner or Sponsor

Help Accelerate Relationships

PROGRAM ACTIVITIES

Holding Founders  Accountable for Making Progress and Helping Them Grow as Leaders. All Sessions are Virtual

Readiness Evaluations: 45 minute sessions where 3rd parties assess your readiness to take on influencers, large companies, and funders.
Weekly Stand Ups: 30 minute small group video calls to report your morale, recent wins, plan for the upcoming week, and needs.
Weekly Peer Accountability + Review: You’re matched with another founder for check-ins on each other’s OKR progress as well as to rate each other’s investability.
Monthly 1:1’s: 30 minute check-ins with Program Manager and Entrepreneur-In-Residence
Office Hours: Book 45 minute calls with coaches for instruction on OKR improvement areas.
Educational Sessions: Workshops, group coaching sessions, etc.
Events: Invites to program events like mental health sessions and partner events.
Progress Report Events: online events where you report your recent progress to key stakeholders.

ECOSYSTEM PARTNERS

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partner_athenahealth
partner_beyondthegame
logo_theplugdaily
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logo_techsquareventures2
logo_porsche
hypepotamus-logo_square
logo_urbangeekz
logo_thegatheringspot
logo_rcie_black
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logo_ventureatlanta
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logo_engage

BE A FORCE FOR GOOD

We can’t make produce innovative projects without your help! Please consider making a contribution today.

FREQUENTLY ASKED QUESTIONS: STARTUPS

Is the program only for scalable tech startups?

Yep, but we do have a division for tech-enabled companies. 

How are you defining diverse-led startups?

We define diverse-led startups as they founded by people from groups underrepresented in tech for Year 1: African/African-American, Latinx, and women (from any background). For Year 2, we’ll look to expand to other groups like LGBTQ.

How are you defining social impact startups?

We’re defining social impact startups as they those working on economic development, financial access, education, environmental sustainability, health, and safety. The founders may be of any ethnicity.

How is this different from existing entrepreneur support programs?

It is meant to compliment them. Think of The Intentionally Good Project as concierge-level support as we’re providing access to high-powered social networks in an effort to improve your social capital. Essentially, it boils down to making a ton of connections for you. The first part of the program is shoring up your weakest areas so that you are ready for great opportunities. Think of it like a social network + sales/marketing program.

How much does it cost for a startup to participate in the program?

Zero. It’s completely free.

How is it possible that this is free?

Because our amazing sponsors, partners, and volunteers want to help create a better world.

Can I be a solo founder?

We prefer teams of 2-3 people as it increases the likelihood of success. It takes a lot to be successful, and it is extremely difficult for one person to do by themself. But if you’re good, then you’re good.

My team doesn’t have an idea yet. Are we eligible to get helped?

We’re looking for those past the idea stage. However, a few of our community partners have programs that help those with only ideas get it out of your head, and refine it.

Is this initiative only for for-profit companies or can non-profits take part?

As long as you are a tech startup, then your tax status doesn’t matter. However, we’ll funnel nonprofits to a slightly different set of resources than for-profits. Namely funders versus investors. 

Do you take equity in my company?

Nope. However if a partner wants to make an investment in your startup outside of the official program, then those terms are worked out between you and them. 

Is funding provided as part of the program?

Nope, but we do provide a ton of free resources and a few co-working space scholarships to offer.

I’m not in Atlanta. Can my startup participate?

Yep. We are accepting startups from all over the US now that we’re virtual. 

Is this a full-time program? Do we have to be full-time founders?

For the amount of human and social capital we invest, we’re looking for founders that are “all in” on their startups.

What is the time committment?

Great question. Its designed to not pull you away from building your company. Expect about 4 hours a month at minimum, and more if you’d like more assistance. Main thing is keeping in contact with your mentors as well as the people we put you in touch with.

Can my startup participate if we've been a part of an accelerator?

Yep. We’ve designed this program to compliment accelerators, and serve as a support system for accelerator alumni.

Do you think it would still be helpful for us to apply if we don’t need to raise money for a while?

We think so. We only make introductions to investors if it makes sense for the startups. But potentially getting strategic partnerships from large companies is helpful to most startups, and the process of preparing for investors is great whether you go for it or not. It makes your company better.

What is the application process?

Our application process includes a company application and Venture Investment & Readiness Awareness Levels (VIRAL) self-assessment on Abaca as well as phone and video interviews

Is the programming in-person or virtual?

We’re virtual. 

FREQUENTLY ASKED QUESTIONS: PARTNERS + SPONSORS

My organization is part of the startup ecosystem. What role can we play?

There’s a bunch of ways to plug in depending on what you want. We can refer startups to your program for training, and/or you can send them our way. You could also provide strategy, product development, marketing, and design mentors.

My company is part of the corporate ecosystem. What role can we play?

In a few different ways. The biggest opportunity is partnering with a startup for a pilot. Also, you could serve as industry expert mentors. And you can always be a sponsor!

My organization is part of the social good ecosystem. What role can we play?

You can really help the impact startups whether it’s with domain-specific advice and connections or assistance with strategizing for funding. And, like the others, sponsors are always welcome.

As a sponsor, what type of role can I play?

Great question! Thanks for asking:) The Tech Done Right grant is awesome, but to really reach this initiative’s potential, we’re looking for financial, venue, and food/beverage sponsors.

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